---
title: "idra | marketing campaign, marquee, signage in Donostia (Gipuzkoa)"
description: "En acv creemos que las empresas son como la personas: nacen, crecen y evolucionan en el tiempo. Se adaptan a su entorno para sobrevivir."
url: "http://www.acvmultimedia.com/en/portfolio/graphic-communication/marketing-online/idra-marketing-campaign-marquee-signage-in-donostia-gipuzkoa"
date: "2026-07-27T15:03:48+00:00"
language: "en-GB"
---

![idra | marketing campaign, marquee, signage in Donostia (Gipuzkoa)](http://www.acvmultimedia.com/templates/yootheme/cache/76/idra-marketing-xabi-prieto-marquesina-76ea84e1.jpeg)

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#  Idra

Idra Koltxoiak, on the occasion of the opening of a new shop in San Sebastian, decided to entrust acv multimedia with the creation of a marketing campaign to promote this new space.

After giving it a lot of thought, we decided to use the ex-footballer Xabi Prieto, a character with such deep roots in the city, as he brings together all the values that symbolise both the brand and the product that Idra distributes. The work is materialised in San Sebastian's city buses (with the extensive projection that this entails), bus shelters, advertisements, social networks, etc.

- ### Cliente

    Idra Koltxoiak
- ### Proyecto

    Marketing campaign with Xabi Prieto in the spotlight
- ### Fecha

    2022

 ![idra | marketing campaign, marquee, signage in Donostia (Gipuzkoa)](http://www.acvmultimedia.com/templates/yootheme/cache/b7/idra-marketing-xabi-prieto-autobus-b741148f.jpeg)

 ![idra | marketing campaign, marquee, signage in Donostia (Gipuzkoa)](http://www.acvmultimedia.com/templates/yootheme/cache/26/idra-marketing-xabi-prieto-foto-268e0932.jpeg)

 ![idra | marketing campaign, marquee, signage in Donostia (Gipuzkoa)](http://www.acvmultimedia.com/templates/yootheme/cache/f4/idra-marketing-xabi-prieto-f47a2883.jpeg)