Posters are made from a sheet of paper, cardboard or other material, which is used to announce or provide information about events such as concerts, exhibitions, film screenings, sports events, attractions, political content, etc.
In distribution they can be used to inform people of product prices and current offers, or to indicate the department or section, to orientate customers.
In merchandising they are used to raise awareness of and promote campaigns within the establishment, for example, sales, Mother’s Day, etc.
They feature attractive colours, which are combined with quickly communicated, snappy messages. In order to grab people’s attention, the message must be clear and concise, and possible to communicate in the short moment of a glance.